![]() ![]() ![]() “I’m able to move it around and do what I need to do with it.” I’m like, shit - imagine what I could do with Death Row? … To be in control of the brand means that I got all of the pieces that I need to do what I got to do, from the masters to the publishing, to the IP, to the label, to the logo, to everything. I’m watching how I’m putting Def Jam back in the light they’re hot again,” said Snoop, who was named Def Jam’s executive creative consultant in 2021. “People talking about them, and artists signing. “I’m looking at Death Row just depreciating. Weeks after he was announced as the label’s new owner, the legendary West Coast rapper sat down with Tidal’s Elliott Wilson to discuss the acquisition and his overall vision for the imprint. Snoop Dogg has reassured fans that Death Row Records is in good hands.
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